Take a step beyond traditional
marketing with Groupon:
marketing with Groupon:
We sold more than expected, and the exposure to others who didn't buy has been good as well. We were able to upgrade many services so far and gain a good number of regular customers.Derek Sanders, EcoMaids
A new online shopping trend sweeping the country... community by community, mailbox by mailbox.Diane Sawyer, Good Morning America
A whole new demographic of customers has been coming in, with and without Groupons. Website traffic is still higher than average 4 weeks after the feature.Gerrick Adachi, Aiea Grill
Groupon, which offers daily deals on food and entertainment in major cities, today launched Personalized Deals, a service that tailors each subscriber’s stream of daily deals to their personal preferences and buying history.
Personalized Deals are available in Chicago, San Francisco, San Jose, Los Angeles, New York and Seattle, and are slated to launch across Groupon’s more than 80 North American markets over the next few months.
Each Groupon subscriber's deals will become more relevant over time as consumers share more information with Groupon and form buying patterns, the company says. Subscribers won’t see any changes in their Groupon interface. They'll still receive a deal per day via e-mail, available for at least 24 hours.
“The number one request from our customers is for more relevant deals,” says Andrew Mason, Groupon’s founder and CEO. “After six months of product development, we’re excited to deliver. This is the biggest thing we’ve ever done, and we Read more...
Power in Numbers: Groupon.com helps salons attract new clients and customers find discounted services
Part concierge and part discounter, the site groupon.com is a win-win service for salons that want to attract new clients and customers looking for a deal. Groupon offers one daily discount-- typically 50 to 70 percent off-- in each of its more than 30 city locations that becomes valid once a certain number of people sigh up. Deals are announced each day via e-mail to Groupon's more than 2.2 million members, through Twitter and Facebook and on the Web site's location-based home pages.
Businesses that wish to participate can work with Groupon to determine the discount and minimum number of sales. Customers pay Groupon directly for the deal, and Groupon takes a percentage (typically 50 percent) while giving the remainder to the business. WHile a small number of deals don't reach their minimum number of purchases, the vast majority are scooped up quickly. In January, a $ Read more...
Manhattan's restaurants and shops are finding a new ally in the bid to get noticed by hip young tastemakers — an online discount services site called "Groupon."
The site has helped drive countless new customers to budding young restaurants like Terri, Chelsea's newest vegetarian restaurant, which was inundated with more than 3,000 takers for their half-off discount coupon featured on Groupon on June 9.
"We only have one location, so we're not like Subway where you can use your Groupon at several convenient locations,” said Terri's owner, Craig Cochran, who said business had been slow but steady since the restaurant's opening in February until the sudden spike from Groupon.
Cochran, 32, said sales jumped 40 percent in the days following the offer, and said the boost in customers was worth the trade off of having to absorb the $15,000 in food and staffing costs it took to keep up his end of the promotion.
Customers paid Groupon $5 each for a gift Read more...
In case you're among those who haven't heard of Groupon, here's a quick primer. Groupon, a Chicago-based "deal of the day" website founded by Andrew Mason, is a combination of the words "group" and "coupon." Every day, in cities around the world, the site sends out one coupon to subscribers in each market it serves. A coupon with a significant discount and a caveat attached -- if enough people sign up and agree to use the coupon, the deal will go through. If there aren't many takers, the deal falls through. After all, some businesses are only willing to slash 50 percent off their prices if they know they'll make a profit through volume.
As it turns out, 98 percent of the time the deal does go through, and a lot of businesses have been boosting their bottom lines by using Groupon. The large uptick in income has been a draw, and Groupon has managed to help a lot of local businesses gain exposure to new consumers -- beyond the one day they are featured.
Intrigued about Read more...
