Groupon was founded in 2007 as a project of The Point, Inc., a platform for organizing all forms of collective social action, one of which was the organization of special deals for groups.
The Point is privately owned and backed by individual private investors, New Enterprise Associates, a venture capital firm that helped grow CareerBuilder, Vonage, and UUNET, as well as Accel Partners, a venture capital firm that invested in Facebook, Etsy, comScore and StumbleUpon.
We designed the Groupon model to be a risk-free alternative to traditional advertising. Whereas most marketing methods (i.e. print ads, radio spots, and TV commercials) require upfront payment without providing any guarantee that your campaign will be successful, Groupon costs you nothing out-of-pocket.
Quite simply, we only make money if you do. When you work with Groupon, you’re investing only in the customers Groupon actually brings in. We keep a portion of the revenue from each Groupon sold and send you the rest.
Groupon collects customer payment for you, distributes Groupon vouchers to those customers, and mails you a check.
Groupon reserves the right to feature anything in our pipeline at any time, just in case there are time-sensitive deals that come to our attention at the last minute. We use metrics and past trends to determine the best placement for each feature.
To make sure you have time to prepare your business and that all questions have been answered, we always contact you before we feature your business.
We take care of all the copy, and usually incorporate existing reviews from other blogs, websites, magazines, or newspapers. We do this to ensure that every Groupon is engaging, entertaining, and non-intrusive. This signature style resonates with our subscribers. It’s why 2/3 of our subscribers read our write-ups every day regardless of the offer. That said, if there is some specific or unusual point you would like to include, you are more than welcome to suggest it to us.
Unfortunately, our privacy policy restricts us from sharing our email list with third parties.
