Groupon customers spend an
average of 60 percent above the
value of the Groupon
They’re socially active, both online and off.
- 50 percent go out twice a week or more
- Habitual users of Facebook, Twitter, blogs, and other social media tools
They love Groupon…
According to a recent subscriber survey:
- 66% read Groupon write-ups every day
- 66% use Groupon primarily as a guide to explore their city
…And businesses love them.
According to a recent business survey:
- 92 percent said Groupon brought in quality
customers - 89 percent said those customers were
likely repeat customers
In short, Groupon subscribers are one of the largest, most desirable audiences for any business — and one of the hardest to reach with traditional advertising.
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