Groupon customers spend an average of 60 percent above the value of the Groupon

They’re socially active, both online and off.

• 50% go out twice a week or more
• Habitual users of Facebook, Twitter, blogs, and other social media tools

They love Groupon…

According to a recent subscriber survey:

• 66% read Groupon write-ups every day
• 66% use Groupon primarily as a guide to explore their city

…And businesses love them.

According to a recent business survey:

• 92 percent said Groupon brought in quality customers
• 89 percent said those customers were likely repeat customers

In short, Groupon subscribers are one of the largest, most desirable audiences for any business — and one of the hardest to reach with traditional advertising.